Lemlist alternative for SDR agencies: Dialbrew
We have not audited Lemlist's current feature set, so this page describes what Dialbrew does and which problems it is built for — not what Lemlist cannot do. If you are evaluating both, check their documentation directly.
Why teams look for an alternative
- Personalisation and deliverability are the strengths; outcome accounting is out of scope.
- Running campaigns for several clients does not by itself give you per-client commercials.
- No-shows and cancellations need a defined compensation policy, not a monthly judgement call.
- Client reporting is still assembled and exported manually.
First, the honest version
Keep the sequencer. The gap people describe when they search for an alternative is usually not “I need a different way to send email” — it is “I need the thing that happens after the reply”.
Layering, not replacement
Dialbrew has no sending engine, no mailbox warmup, no deliverability management and no contact database. It is not trying to acquire those.
What it owns is the operation around the touches: which rep is rostered on which client project, what capacity that roster represents, what activity actually happened, which bookings held, what each rep earned, and what each client gets invoiced.
Most teams who would want Dialbrew already run a sequencer and should keep running it. The honest framing is layering: keep the tool that sends the touches, add the system that runs the operation around it.
What Dialbrew actually is
An SDR operations platform built for agencies: one system managing the whole lead-to-booking lifecycle, instead of six that each own a fragment of it.
- Client projects — lists, products, pricing, DNC and reporting all scoped to the client they belong to.
- Rosters — a named set of SDRs per client project, separate from the account manager who owns the relationship.
- Lead reservation — an expiring soft lock, so two reps never work the same company.
- One activity timeline per lead — call, SMS, email and note, with calls recorded and transcribed, streamed live.
- Honest outcomes — held, no-show, and no-show-with-reschedule as three distinct recorded states.
- Commission — one row per completed booking, enforced by a unique database constraint, moving through approve → pay.
- Client billing — billable bookings roll into a billing record and out to Procountor, price frozen so a sent invoice stays reproducible.
- A client portal — your client logs in and reads the same rows you do.
- Capacity — bookings-per-hour per rep per project, against hours that subtract public holidays.
Where it runs
AWS eu-central-1 (Frankfurt), with product analytics on EU cloud and anonymous profiling disabled. GDPR retention and right-to-be-forgotten procedures are documented alongside the implementation. We do not hold SOC 2 or ISO 27001 and will not imply otherwise.
How a move would actually go
- Connect what you keep — the client’s HubSpot or Pipedrive, Google or Outlook calendars, Slack, Procountor for invoicing.
- Model one client first — one client project with its products (customer price and SDR commission), its prospect list and its roster.
- Run one month in parallel — keep your existing spreadsheet alongside and compare the commission and invoice totals at month end. If they disagree, find out in month one on one client.
- Then widen — add the remaining clients once the money reconciles.
We would rather you ran step 3 properly than took our word for it.